IS THIS SOME KIND OF MAGIC?
IT SURE SEEMS LIKE IT, DOESN'T IT? HOWEVER, THIS IS WATER TECHNOLOGY WORKING AT ITS BEST
Imagine the technology behind an inkjet printer, where ink droplets fall on paper to display a text, logo, or even a picture. This happens at a size that is not noticeable to the naked eye. Now, multiply that size by a great factor, remove the paper, and instead of ink, we use water and ultra-fast solenoid valves to precisely control the water flow of each individual nozzle. Combine that with light and sound effects and you have a magical attraction that will grab any bystander’s attention.
You may have seen this around. This is not new. However, this is being highly undervalued as a marketing tool. Yes, as a MARKETING tool. Instead of having billboards with printed ads, imagine having a setup like this in your shopping mall, resort or casino, and imagine how great this can work. Let me explain.
When you walk through a shopping mall and you see a printed advertisement, what do you do? You probably just glance at it and carry on walking. Now, imagine yourself walking through that same shopping mall, but instead of a printed billboard, you have a Graphic Water Curtain displaying water effects, text and other sequences. This time, instead of a glance, you will probably stop for a while and gaze at its effects. Mixed in with the water effects that you are already paying attention to, you have a “10% discount at the dinner buffet” message displaying, that message will undoubtedly get stuck in your head.
This is a great example of how these crowd-stopping water features can grab attention of your customers, and starts a big snowball of benefits: Your customers will carefully observe any marketing campaign you display on it, they will take pictures of it, and share it on social media, which will most likely attract even more people to come to your establishment to see in person, the spectacular water curtain that their friend shared on their Instagram.
At Art of Water, we can help you create an element of attraction for your establishment. We will help you to design and install the best solution for a Graphic Water Curtain, so you can start attracting even more customers.
Now, do you want your customers to stay even longer and interact even further with your curtain, share it even more on their social media and possibly make your attraction go viral? Stay tuned for next month’s insignt where we will talk about the interactivity of these curtains.